Wednesday 15 June 2016

Google Adplanner: Just how powerful

In the 10 days before Google launched a media planning tool for advertisers and advertising agencies to provide Ad Planner . Now received a trial invitation Ad Planner, and to personally experience the new Google advertising tools where you can find this on Buyadsenseaccount Z.Login Ad Planner after the first time, you can fully feel powerful this tool. After you create a media plan, you can make Research for this project. In addition to choosing the country where the media plan, the language, you can also choose gender, age, education level, income level of the target audience. We can even select one or more of the target site to select target audience.With these filters, Ad Planner can be automatically listed for the target audience of the site. Each site will be listed in the display matching address, website classification, websites and target audience (Comp index); even see each site page views, unique visitors and other data; if the site is placed Google AdWords ads, you can also see the site supported ad formats and advertising display order of magnitude.AdWords ads for placement sites, we can also ad formats and sizes to carry out a more detailed filtering.

Google defines AdSense ads clickable area

AdSense has recently made a change, and this latest change may affect your CTR and revenue because Google tries to reduce accidental clicks and increase value for advertisers.Google defines AdSense ad clickable areas. Previously, the user clicks on an AdSense ad unit can be any part of the calculations. And from now on, AdSense ad units and ad title belongs only URL clickable parts. The background area is no longer part of clickable parts.Such changes and modifications that Google AdWords unit earlier this year made the same . The AdWords after changing running well. Despite reducing the click-through rate, and in most cases, the sales have not changed much. This proves that success is more likely to come from people clicking really interested in, rather than those who accidentally click.